Hi Five 5k training campaign

At my job, when creating new campaigns, we generally create three distinct looks for clients to choose from. One is super conservative (or as my boss likes to call it, boring), one is a general crowd pleaser, and one is pretty liberal. For our 5K training campaign, I was in charge of the liberal direction and I came up with Hi Five, a way to celebrate the little triumphs that happen while training for a race. We all know the trite phrase, the journey is more important than the destination, and this certainly holds true for running. Hi Five allows you to give yourself pats on the back, or “hi fives” for doing everything from parking a little further and walking to PRing in your practice long run. I made a full campaign, and included here is the logo, a sample email and a sample poster.


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