Snoozeology sleep campaign

My team was tasked with designing a sleep campaign, and we loved the idea of each person having their own “formula” for sleep – no two people are the same when it comes to getting their zzz’s. The idea of Snoozeology came about, and I set to work designing the typography associated with the campaign, as well as the sleep journal that you can keep by your bed and fill out every morning and night. The journal is based off the National Sleep Foundation’s sleep journal, just basically illustrated and made more fun to use.






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